
Mapping & Strategy
The starting point of any site search connects real estate technology and our Franchisees' local market knowledge to research primary and secondary trade areas in order to identify the ideal location.
We emphasize how our robust real estate strategy directly enhances your business strength. This includes utilising our tailored Site Search formula, efficient Lease Negotiation systems, and rigorous Legal review of Landlord Leases. We analyse your local trade area, preferred post codes, and the core commerce and community hubs crucial for your business launch. Our collaborative approach and structured timeline expedite the identification of prime locations, optimizing transaction economics and securing flexible, tenant-friendly leases.
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​This identifies financial savings opportunities to secure high-quality locations, minimising startup costs and monthly rent. We also proactively address potential roadblocks to ensure a smooth transaction for all parties involved. Neglecting or rushing through the Mapping and Strategy meeting risks compromising location quality and profitability. At Sprout Retail Group, we prioritize precision over haste.
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Additionally, we highlight six common site selection mistakes to avoid:
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Making emotional decisions over financial logic.
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Viewing the location solely from a customer’s perspective rather than a business standpoint.
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Fixating on a single location instead of negotiating with multiple properties simultaneously.
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Unrealistic expectations of finding a flawless location—every site has its nuances.
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Relying on personal connections instead of demographic data for business sustainability.
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By adhering to these principles and strategies, Sprout Retail Group that each franchise location maximizes its potential for success from the outset.